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Here’s some interesting news from Southern California’s Intense Cycles. Intense just launched what they’re calling the Frame First Program . It’s an IBD program that’s geared towards helping the Independent Bicycle Dealers (IBD) with the challenges they’ve been facing lately. Intense says the program is designed to “empower the IBD and disrupt the broken industry model”. Frame First Program
(Photos / Intense Cycles) It works like this: Intense places the dealer at the center of the bike purchase journey. It’s there that the dealer can create value for the riders while generating cash flow-positive margins without the inventory risk. Intense will be working with Quality Bicycle Products (QBP) to offer pre-configured build kits for Intense frames. This, in turn, will allow the dealer to provide a customizable experience for their customers while not bearing the heavy inventory burden.
It also means that as products change and new ones are introduced, dealers won’t be stuck with bikes built with old components that consumers no longer want.
There will be some exclusive dealer perks as well…
50k Components
Dealers will be unlocking a catalog of 50,000 unique components, giving them the power to fine-tune every detail. This can optimize performance and allow them to craft a bike that’s one of a kind.
300 Component Brands There will be 300 renowned and 70 exclusive component brands at the dealer’s fingertips. The dealer […]
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