LAS VEGAS (BRAIN) — A year after announcing an expanded lineup that goes beyond its BMX roots , Haro is taking it up another notch, fleshing out its product line with new aluminum-framed full suspension mountain bikes last year and new e-bikes and other adult models being introduced at Sea Otter next month.
At the CABDA West trade show that opened here Wednesday, Haro is showing some new models while also promoting a program that locks in pre-tariff pricing on its Shredder coaster-brake juvenile bikes for retailers who commit before the end of March.
Haro, which is about 48 years old, began its transition about 24 months ago, adding new staff as it expanded its product line , all at a time when the retail bike industry has been struggling with oversupply and declining margins.
"We joke that nobody likes pushing a boulder uphill more than Haro Bikes," said James Ayres, who has been with Haro since 2007 and was promoted to director of North American sales in 2023 .
Ayres said Haro has slowly added back some U.S. dealers who left the brand during the pandemic, as well as some new ones. "Ball park, I’d say we’ve added about 30 dealers, either new or returning to the brand," Ayres said. The brand also has been adding new dealers in Europe as its expanded its line. Filling out the range
Haro launched its Rivette road bikes last year. Haro introduced a line high-end carbon road and gravel bikes last year, which it supports […]
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