Bruce Heidlauf, owner of Mill Race Cyclery in Geneva, stands near some e-bikes that he says make up more than 50% of his sales these days. (David Sharos / For The Beacon-News) While longtime fans still remain married to their traditional bicycles, the growing popularity of e-bikes is clearly the focus among many Aurora area bike shops as sales continue to grow thanks to better technology, improved batteries and more.
Bruce Heidlauf, who has operated the Mill Race Cyclery in Geneva for 42 years, said last year was perhaps the best he ever had, which included more than 50% of his sales in the e-bike category.
“We had a fantastic year last year and don’t see any reason why it wouldn’t continue,” Heidlauf said recently. “We’ve got our inventory all ready to go and all the bikes built. Last year was the best year we ever had – we were about 20% up for the year – and I attribute it to the growth in e-bike sales.”
Heidlauf’s shop was not alone. According to IMARC – a leading market research company “that offers management strategy and market research worldwide” – the United States e-bike market reached over $1 billion in sales in 2024.
The group notes that it expects the market to reach $2.5 billion in sales by 2033, a growth rate of 9.78%.
IMARC attributes increased sales to “ongoing advancements in e-bike technology resulting in improvements in battery life, motor efficiency and overall performance … making e-bikes more appealing and reliable to a […]
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