Siskiyou Daily News A Yreka bike shop has been awarded a grant for its efforts to develop Siskiyou County’s outdoor recreation economy.
The Jefferson Bike Company was one of four recipients nationwide of grants from Outdoor Recreation Roundtable, a Washington, D.C.-based coalition of outdoor recreation trade associations, businesses, non-profits and others.
As the region aims to better position itself as a destination for recreational cycling, the Yreka store will receive $10,000 to grow its business, and expand the popularity of biking in general.
“My goal here was opening a shop, just to fulfill a need to have a bike shop so people could ride their bikes, get more people outdoors,” said Bill Robberson, owner of the Jefferson Bike Company.
Robberson has been involved with sponsoring and organizing local biking events like the Shasta Gravel Hugger, an on-road and off-road route with some 4,700 feet of climbing. In partnership with the Jefferson Mountain Bike Association, Robberson has also sponsored a biking clinic for women to develop mountain biking skills. In addition, he worked on the hugely popular Siskiyou Scenic Bicycle Tour that offers multiple routes of up to 104 miles.
These are the kinds of initiatives the Outdoor Recreation Roundtable recognized, said the organization’s senior director, Chris Perkins.
Having the Siskiyou County Economic Development Council take the lead on applying for the grant also bolstered the application. The Council is positioning Siskiyou County for tourism growth by making cycling the centerpiece of a broader growth strategy. Note to readers: If you appreciate our effort to highlight […]
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