Yamaha YDX Moro 07, 30th-anniversary ebike headtube logo Support us! Bikerumor may earn a small commission from affiliate links in this article. Learn More
Yamaha is officially withdrawing from the ebike and performance eMTB market in the USA from the end of this year, at least from the retail side. What that means is that your local Yamaha dealer shop in the US will be selling out whatever inventory of ebikes they have in stock – at heavily discounted prices, no less. But there won’t be any more new ebikes coming in. Yamaha USA does say they’ll still honor their extra-long warranties. But it seems the ‘ebikes in motorcycle shops’ business model just wasn’t cutting it in the US. We’ll have to wait and see what this means on a more global scale. Yamaha withdraws from the US retail ebike market
(Photos by MirrorMedia BCA/Yamaha) Over the weekend we started hearing that Yamaha Motor Corporation USA – the American parent brand behind everything from Yamaha motorcycles, ATVs, golf carts, boat motors to Yamaha Power Assist Bicycles ( aka ebikes ) – has been informing their dealers that they are getting out of selling their own ebikes. Reddit’s r/Yamahaebikes shared an official letter sent out to dealer shops.
Apparently, after 6 years of selling ebikes through some motorcycle and some independent bike shops, including the boom & a post-COVID bust in ebike sales, the numbers just weren’t adding up. It seems Yamaha just couldn’t compete with mix of low-cost online direct […]
Continue reading the original article at: bikerumor.com