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Will E-mobility charger stations be critical to transport modal shift?

Will E-mobility charger stations be critical to transport modal shift?

E-mobility is riding a wave which has gained significant momentum in the past two years. Investment in bicycles is coming from all directions: Motor manufacturers,…

Friday, Apr 29

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E-mobility is riding a wave which has gained significant momentum in the past two years. Investment in bicycles is coming from all directions: Motor manufacturers, Investment funds, and government backed initiatives spanning urban planning and active transport, motivated by clean air quality and Net Zero obligations.

Unpacking some of this, we can see a clear trend; shifting to e-mobility has moved from a purely Tesla (Battery Electric Vehicle, or BEV) dominated conversation, to one focused fairly and squarely upon micromobility, encompassing e-scooters, e-bikes, e-cargo bikes and Light Electric Vehicles (LEV). The user group got very wide, very quickly, shifting from almost exclusively Fleet and Company vehicle focused, to mass private rental and ownership, introducing micromobility as a time efficient form of transport, and an environmentally positive ‘last mile’ delivery option, to a wider society for whom a regular bicycle would never have been considered as a form of short journey transport.

The mention of Tesla is deliberate, because the charger network is a significant part of the success story for the brand. Yes, subsides to buy BEV have undeniably helped, as they have for everyone else making a BEV. However, make no mistake, it’s the Supercharger Network that’s powered Tesla sales. Think Tesla’s advantage is built on cutting edge tech merged with cool design; being an Apple style innovator? Check out the story of the Fisker Karma, which might well change that view. Without the charger network there is no Tesla success story. And it’s not just Tesla that thinks this […]

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