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It’s been a big month for Revel Bikes. Earlier, the brand was extremely proud to announce the opening of their new facility in Taiwan . Now, perhaps in even bigger news, Why Cycles is being rebranded.
But first, a bit of history. After leaving Borealis Bikes, Adam Miller had his own carbon bike brand in his long-term plans. But while he worked on that carbon brand behind the scenes, he did what anyone would do – he started a titanium bike brand to pass the time. OK, that is probably an oversimplification, but the fact is that Why Cycles was born in 2016 , with Revel Bikes following a few years later in 2019 . Revel Big Iron (same as the Why Cycles Big Iron V2) While the two brands use completely different build materials, there are a lot of similarities between Why Cycles and Revel Bikes. Both are founded on the idea of making the bikes that Adam and his team want to ride. All of the models feature progressive, but not extreme geometry, cool graphics and branding, and are designed for modern riding – whether that’s loaded gravel riding on 50mm tires, or shredding the latest downcountry XC/trail bike. A debossed ‘R’ replaces the Why Even though Why Cycles already has a unique brand identity, the Revel/Why team have decided it would be be best for both sides to absorb the Why […]
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