Select Page

Why Bike Club NFT Ditched NFTs

Why Bike Club NFT Ditched NFTs

After receiving waves of criticism, the world’s first blockchain-based cycling club pivoted away from NFTs. For now. Get full access to Outside Learn, our online…

Wednesday, Apr 13

News

After receiving waves of criticism, the world’s first blockchain-based cycling club pivoted away from NFTs. For now. Get full access to Outside Learn, our online education hub featuring in-depth fitness, nutrition, and adventure courses and more than 2,000 instructional videos when you sign up for Outside+ .

Australian professional cyclist Jack Haig smiles into his laptop camera as he scrolls through a list of questions on the online chat platform Discord. One question, submitted by a user named “Spacemann_Spiff,” catches his eye.

The inquiry is about the prevalence of doping in today’s pro peloton.

“To be honest, inside the WorldTour, I don’t really think there’s much—it’s been a really long time since someone has tested positive within a WorldTour team,” Haig says. “If it’s happening, then it’s probably happening in the smaller-level racing. In the WorldTour peloton, it’s not really spoken about or even brought up.”

Haig goes on to the next question: Does he prefer newer disc brake technology over traditional rim brakes?

“Definitely disc brakes,” Haig says.

Facing Haig in the video chat room are multiple cartoonish renderings of people dressed in cycling attire. These pictures are the personalized avatars that may someday be owned by members of Bike Club, a digital cycling club launched by four entrepreneurs in November. Originally called Bike Club NFT, the group billed itself as the world’s first blockchain-based cycling club and promoted itself on social media with the quirky drawings. Under its original concept, members would purchase a non-fungible token (NFT) and then gain access to a […]

Share This