Select Page

When tweets go wrong: Halfords’ “what’s more fuel-efficient” question backfires + more on the live blog

When tweets go wrong: Halfords’ “what’s more fuel-efficient” question backfires + more on the live blog

Halfords cycle repair As avid readers of the live blog (I’m sure they exist somewhere) will know, Cycling Twitter can be a pretty unforgiving place…

Wednesday, Jun 08

News

Halfords cycle repair As avid readers of the live blog (I’m sure they exist somewhere) will know, Cycling Twitter can be a pretty unforgiving place for the unsuspecting social media admin.

One slip of the finger or dodgy victim-blaming road safety campaign , and you’ll be hearing about in the comments and QTs for a few weeks at least.

But surely Halfords – a retailer involved in the cycling industry for over a century – would know better than to poke the online bear with an ill-judged tweet about cars… during Bike Week as well?

Apparently not… The replies – and there were a lot of them – were predictably and brilliantly to the point: Riding a bike. Thank you for reminding us where your brand’s real allegiance lies… it’s in the downstairs of the store! Cycling! Free air-con from the lovely breeze on a hot day, especially going down hill Walking, wheeling, or cycling. Get with, huh??? It’s 2022 not 1972 and btw it’s also bike week. But, of course, there’s always one (or two): On modern cars using the AC will have negligible effects on fuel economy, as opposed to drastically increasing drag � This comment section is why most drivers think cyclists are all pricks Ah, the joys and perils of social media…

Share This