Partner agencies across the north-east have launched a collective campaign that aims to reduce higher incidents of cycling casualties over the summer months.
Research has shown an increase in local pedal cycle casualties during the summer months, as cyclists get out on two wheels across the region.
Records show that in many of the cases, a common cause of the incident was that either the driver or rider "failed to look properly".
The campaign seeks to remind cyclists and drivers alike to pay attention to one another, particularly at critical decision-making moments such as junctions and roundabouts, and highlights this during the peak season for these incidents.
The campaign will be supported by police patrols on key cycling routes, as well as officers working in communities near collision hotspots.
In addition, the North Safety Camera Unit will continue to carry out speed enforcement on key routes as part of its ongoing work over the summer. While the trend for higher cycling incidents over the summer is not unique to the north-east, local partners are continuing to work to reduce the number and severity of all casualties, moving towards a vision of zero fatalities on the road network.
Chairwoman of Nestrans councillor Sandra Macdonald said: “The Getabout partnership plays a key role in promoting and encouraging active travel, as well as working to make sure that people can do so safely and confidently."All road users have a role to play in sharing the space, respecting each other, and following the rules of road safety.”Ewan Wallace, head […]