Don’t miss a moment from Paris-Roubaix and Unbound Gravel, to the Giro d’Italia, Tour de France, Vuelta a España, and everything in between when you join Outside+ . EKOÏ announces three-year deal with Israel-Premier Tech
EKOÏ has announced a three-year deal to sponsor Israel-Premier Tech , supplying helmets and kits to the UCI ProTeam starting in 2023.
The French brand also sponsors other high-level teams, including Arkéa-Samsic and Lotto-Soudal.
During the 2022 season, Israel-Premier Tech used kits made by Israeli brand Jinga Racing Apparel and helmets from HJC.
The team includes well known riders like Chris Froome and Michael Woods, but dropped to the bottom of the UCI WorldTour rankings in 2022 and has been relegated to ProTeam status for next season. Ineos-Grenadiers part ways with Oakley
Oakley and Ineos-Grenadiers are parting ways.
The team today announced a new partnership with SunGod, a British brand launched in 2013.“INEOS Grenadiers is a performance-led team so we pride ourselves on working with the most forward-thinking, agile and performance-driven partners – that’s why we’ve chosen SunGod as our new, long-term eyewear partner,” said deputy team principal Rod Ellingworth.“Their product quality and commitment to continuously raising the industry bar is excellent and we’re really excited by the pipeline of innovative products we will develop together. We’re delighted to welcome SunGod to the team and look forward to showcasing their products at the highest level of competitive cycling.”SunGod sponsors a number of other high profile sports organizations with British ties, including McLaren F1, and the INEOS Britannia America’s […]
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