Madison has announced that Vittoria will be sponsoring the Welsh Enduro Series in 2024.
This partnership includes all five rounds of the series which starts at Dyfi Forest on Sunday, April 14.
With as many as 500 riders per round, the Welsh Enduro Series is one of the UK’s largest off-road events, and at every round there will be Saracen bikes featuring various different Vittoria setups for riders to demo and enjoy.
With World Cup proven tyres like the Mazza Enduro Race, Martello Enduro Race and Mota Enduro Race in the line-up, the tyres are all EWS-proven and this is a chance to experience pro-level performance.
Vanessa ten Hoff, chief marketing and innovation officer, said: “Vittoria’s partnership with the Welsh Enduro Series is a further step of our brand into the enduro mountain bike segment in Britain – a very important market for us.
“Having Vittoria tyres available to demo at every stage is a great added value and an effective way to approach enduro enthusiasts in the region. We thank Madison for making it possible and believing in our brand.”
Demo bikes will be available on a first-come-first-served basis. To ride one, attendees need to head to the Vittoria tent and speak to one of the staff on hand. Adrian Bradley, organiser of the Welsh Enduro Series, added: “The Welsh Enduro Series is proud to announce that Vittoria is supporting the series as tyre sponsor for 2024.“Having used these World Cup-proven enduro tyres in the Spanish dust and now the Welsh mud I can […]