Visit Dorset , Dorset Council’s tourism team, is thrilled to announce that it will be one of the official sponsors of Stage Seven of the Tour of Britain .
The Tour of Britain is the UK’s most prestigious cycle race which takes place every September across eight days and eight stages . It features Olympic, world and Tour de France champions racing against British home stars.
This is the first time that The Tour has come to Dorset and is a special occasion not to be missed. Stage Seven takes place on Saturday 10 September and starts at West Bay. The route then follows the coast road into Abbotsbury with fabulous views of the Jurassic Coast and Chesil Beach. Riders will continue east across the county passing through many towns and villages including Dorchester, Wareham, Blandford, and Wimborne before reaching the finish line at Ferndown.
The sponsorship forms part of Visit Dorset ’s 2022 marketing plan to support the local tourism industry and provide a boost to businesses as we head into the shoulder season to autumn and beyond. Dorset will be firmly in the spotlight in the weeks running up to the event and will benefit from extensive television coverage on the day itself.
Visit Dorset will be making the most of this fantastic opportunity to highlight our beautiful county to a global audience. On the back of all the excitement generated around the race , the team will be promoting Dorset as a fantastic place to visit for all […]