October 11th was Indigenous Peoples Day here in the United States. To help celebrate but also bring awareness to some fantastic Indigenous organizations — Velocio and brand ambassador Gregg Deal set out on an extraordinary ride and designed a breathtaking jersey to honor his forebears. Deal, a member of the Pyramid Lake Paiute tribe, found cycling first as a mountain bike racer. He grew up in Park City, Utah, during the mountain bike boom of the 1990s. Today, the 46-year-old father, husband, artist, and activist resides in Colorado Springs. Deal uses his unique lens as a punk rock Indigenous dad to inform and infuse his professional life as an artist. His art is anything but typical; his background in cycling, punk, tattoos, and lyrics of The Clash (to name one of many) make his pieces alluring for all. More than a jersey
Velocio and Deal collaborated on a very special project, a jersey that honors indigenous art and raises funds to benefit The Sovereign Bodies Institute for Missing and Murdered Indigenous Women/Girls and 2 Spirit and Illuminative , which aims to increase Indigenous representation in media — 100% of the profits from the sale of this jersey will go directly to these organizations .
The jersey is up for preorder for $179.00 in both men’s (size XS- XXXXL) and women’s cut (sizes XXS-XXXL) The ride — White Rim Trail
Deal’s background in riding started with backpacking and touring trips with his father. Their most intensive one was a trip together […]