Salsa Cycles has launched the Journeyer, a new “all-road adventure machine” said to welcome “everyone to the gravel world”.
The bike is an updated version of Salsa’s previous Journeyman bike, which was also billed as an all-road adventure machine. Salsa says the bike has added performance and functionality thanks to its redesigned frame and fork, with added mounts for bags and extra versatility.
Salsa says it has changed the name of its all-road adventure bike from ‘Journeyman’ to ‘Journeyer’ following consultation from a third-party group to audit the brand’s names for “problematic or offensive language”.
The name Journeyer was chosen because, as a genderless product name, Salsa believes it’s more welcoming to all people, while retaining the recognition and value the brand has built around the word ‘journey’.
The complete range of Salsa Journeyer bikes includes 18 complete builds and a frameset. The complete bikes come with 700c or 650b wheels with a range of different forks, as well as drop-handlebar or flat-handlebar options.
The UK range will focus on the drop-bar versions of the Journeyer with 700c or 650b wheels. Prices range from £1,070 for the Shimano Claris-equipped bike to £2,350 for the Shimano GRX600 build. Not just a name change
Salsa’s decision to change its adventure bike from having a gendered to gender-neutral name can be seen as the brand taking a small step towards tackling cycling’s lack of diversity .This is because switching from a gendered name to a genderless name will potentially make a wider group of people feel that […]