Uno-X have a new look for the Tour de France and Tour de France Femmes Image 1 of 3 Uno-X Tour de France Image 2 of 3 Uno-X Tour de France Image 3 of 3 Uno-X Tour de France Uno-X will have a different look for the Tour de France and Tour de France Femmes , having attracted new sponsorship from supermarket chain REMA 1000.
The logo of REMA 1000, as well as its ‘R’ range of own-brand products, will feature prominently on a new, predominantly red, jersey design for the world’s biggest races.
The team’s current jersey is yellow at the top and red at the bottom, whereas the new design is all red but for a smaller yellow strip across the middle to house the Uno-X logo. The REMA 1000 branding features on the left chest and the sides, while the ‘R’ logo is housed on the sleeves and the back.
"It still feels a bit surreal that we’re going to the Tour de France, but in a few weeks, we will be at the starting line," said Jens Haugland, general manager of the Uno-X team.
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"It certainly gives us extra inspiration that we will showcase even more of Reitan Retail’s brands on the jersey when we go to France."REMA 1000 is owned by the same parent company […]