In the first of our monthly features from Anne Brillet , Founder & Director at Unearth Marketing , we explore the power ‘brand’ offers to both retail store and customer alike. Here we unpack why brand is as an essential tool for winning new customers and retaining those who’re already part of your tribe. Retail stores have become more than just a place to shop for goods; they have become brands in their own right. Consumers today are more likely to shop at a store that they identify with and trust, and stores have taken on the responsibility of creating a brand that customers can relate to.
“A retail store is a brand because it is more than just a place to buy your bike; it has an identity, a story, and a mission that makes it unique.”
To create a successful retail store brand, it is important to first identify who your target customer is as well as understand the values and needs of this customer. A store must be able to capture the attention of the customer with its messaging and product selection. It is also important that the store has a personality that resonates with the desired customer. A store should also have a unique selling proposition that sets it apart from competitors.
Here are some tips for turning your store into a brand: Establish a unique visual identity: Create a logo, colour pallet and website that
reflects your store’s mission and values.
Be consistent: Consistency is key when […]
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