Trek has made a major play for a market segment that is entirely new for the brand with the introduction of the Fetch+ 2 and Fetch+ 4 eCargo bikes . Whilst there have been a growing range of Trek eBike options, the launch of the Fetch+ 4 sees the Wisconsin headquartered brand entering entirely new territory, marking it the first of the big US brands (Trek, Specialized, Cannondale) to go all in on euro style, transport focused, product.
Where the Fetch+2 represents a variation of an already successful format, inspired by one Taiwan based manufacturer, whose bikes have 3 letter model names, the Fetch+ 4 puts Trek head to head with well established cargo and transport specialists including, amongst others, Riese & Muller and Urban Arrow, also positioning the brand as a fleet sales option for a thriving lease / rental sector when Bakfiets style, cargo out front, bikes dominate. For Specialized, who last year teased the relaunch of Globe , seeing a major, direct, competitor beating them to this market will likely only add further to the Morgan Hill brands current woes. Cannondale find themselves in a similar position, with new urban eBikes, such as the Compact Neo , focused on personal transport, not eCargo bikes. How long before we see new eCargo bikes from either brand? Surely not long. Significant future cycling growth will come from cycling as transport, not recreational sports riders. Interesting times ahead for sure.
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