It has been reported that Trek Bicycle Corporation has purchased 21 Orlando, Florida-based stores which make up the David’s World Cycle group.
Bizjournals.com reports that an April 8th email from owners David and Yvette Sanborn, to customers, confirmed the transaction, with the David’s World Cycle’s website also addressing their customers directly.
For a global cycling industry audience the interest is in the speed and volume of retailer acquisitions being made by Trek, and others now active in the sector.
From January 2021 onward it is estimated that the Wisconsin US headquartered bicycle brand has acquired at least 40 shops (typically through acquisition of multi location businesses ), to which the David’s World Cycle’s purchase adds an additional 21 stores.
Commenting on brand level competition, BRAIN highlighted that, “Since many of those purchases were shops that were formerly Specialized dealers, it seems unavoidable to conclude that Trek purchases of retail businesses hit Specialized’s dealer numbers especially hard.”
A wider trend
As the industry tracks market activity, a second element should also be mentioned; the purchase, by PON Group, of 12 bike shop business, Mike’s Bikes .PON Group, already a major presence in the industry, now a giant, following the $810mn purchase of Dorrel Sports, has a portfolio (which) comprises more than 15 bike brands, including Cervélo, FOCUS, Santa Cruz, Kalkhoff, and Cannondale, with a global market presence, including the Netherlands, Germany, the US, Canada, China, Taiwan, the UK, Hong Kong, Australia, and Brazil.The third element of this retailer purchasing activity introduces auto distributors […]