Amaury Sport Organization, the company behind the Tour de France , has announced Santini as a new official partner to the race. As of 2022, the Italian brand will supply all official jerseys for the Tour de France leaders, as well as the leaders of the Tour de France Femmes avec Zwift, and the amateur riders competing in the L’Étape du Tour, in a deal that will extend through to 2027. The brand will also produce official replica jerseys that will be on sale to the public.
The move marks an end to a decade-long spell in which Le Coq Sportif has supplied the leaders jerseys after the French brand took over from Nike ahead of the 2012 Tour.
“Signing this agreement was a hugely emotional experience for us and we are genuinely thrilled to announce this partnership with the Tour de France,” says Monica Santini, CEO of Santini Cycling Wear. “It marks the continuation of a relationship with ASO, begun with the sponsorship of La Vuelta and followed on with the Deutschland Tour. Now we have also added the most important race on the international cycling calendar to our tally.”
The announcement comes in addition to Santini’s existing agreements with the UCI and UEC, in which the brand supplies the podium jerseys for the rainbow and European champions. The Italian brand has also supplied the leaders jerseys for the Vuelta a España since 2016, in a deal that was penned for five years. It’s unconfirmed whether that agreement will continue.
Yann Le […]