Premium bicycle maker Scott Sports India on Wednesday introduced a full suspension cross country bicycle Spark RC 900 at a whopping Rs 3.7 lakh MORE FROM THE AUTHOR
The surge in demand for bicycles in the post pandemic period in India has led to premium bicycle manufacturers scrambling to increase supplies and launch new products. Premium bicycle maker Scott Sports India on Wednesday introduced a full suspension cross country bicycle Spark RC 900 at a whopping Rs 3.7 lakh.
The bike has the legacy to justify the high price tag having been ridden by the likes of Olympic winner Nino Schurter and World Cup champion Kate Courtney. For those who know the world of cycling, it is considered the gold standard in its category but for the company it is the timing that was key to the launch. Demand for bicycles in general has grown at a blistering pace of over 70 percent in this fiscal so far but for premium bicycles classified as those that cost over Rs 30,000, demand is even stronger at nearly 100 percent as with most gyms and fitness centres remaining shut, consumers have taken to bicycling to keep fit.
"We’ve seen unprecedented demand in premium bicycles over the last few months. While fitness is the key driver, a lot of demand is specific to performance and high-quality components, and these bikes cost anywhere between 2 lacs to 10 lacs," says Jaymin Shah, Country Manager, SCOTT Sports India. "At SCOTT, we always believe in bringing […]