Select Page

‘The wheels are my job, but nothing makes me feel better than investing in people’ – in conversation with Anne Hed

(Image credit: HED Cycling) As a female CEO in a very male dominated industry, Anne Hed is a rare breed. Co-founding Hed Wheels back in…

Thursday, Apr 21

News

(Image credit: HED Cycling)

As a female CEO in a very male dominated industry, Anne Hed is a rare breed. Co-founding Hed Wheels back in 1984 with her husband Steven, she fully took on the mantle of the company when he passed away suddenly eight years ago.

The story of their meeting, and the subsequent founding of Hed Wheels, is a beautiful one. Steven was the owner of a bike shop in Minnesota, and Anne entered as a customer and Hawaiian Ironman qualifier without the money to pay her entry fee. After chatting, Steven gave her a $100 cheque and a bike, and she went on to compete in several races, eventually winning a Subaru that she sold for $14,000, which she used to co-found Hed Wheels with Steven.

Cyclingnews writer Mildred Locke sat down with Anne to talk about what it’s like being a female CEO in a male-dominated industry, covering everything from how Hed Cycling continues to produce some of the best gravel wheelsets on the market, to how the company supports a diverse range of athletes. Anne and Steven Hed co-founded Hed Cycling in 1984 (Image credit: HED Cycling) ML: How did it feel, taking over and stepping into those shoes?

AH: I was very comfortable not being the face of the company, so I had to put myself out there, get uncomfortable, and get afraid. I had to do it to give myself the strength to carry on and move forward. Now Hed is a […]

Share This