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The man who brought Madonna, Messi and Froome to Israel

The man who brought Madonna, Messi and Froome to Israel

Sylvan Adams at the Big Start of Giro d’Italia road cycling race in Tel Aviv on May 5, 2018. Photo by Roy Alima/FLASH90 “Everybody loves…

Sunday, Aug 09

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Sylvan Adams at the Big Start of Giro d’Italia road cycling race in Tel Aviv on May 5, 2018. Photo by Roy Alima/FLASH90 “Everybody loves a winner and nobody remembers who came in second,” declares Sylvan Adams.

ISRAEL21c had asked the Canadian-Israeli philanthropist why he signed four-time Tour de France winner Chris Froome to the Israeli world tour cycling team he co-owns.

“Chris is the most decorated cyclist of this generation. Having a rider like that on our team, which proudly rides with a blue-and-white banner under the name Team Israel Start-Up Nation, brings us positive attention that reflects on the whole country,” Adams tells ISRAEL21c.

“We are the most exciting team in the cycling world today, and cycling is the second most popular sport in the world next to soccer,” he points out.

Speaking of soccer, Adams arranged to bring superstar Lionel Messi (who has 230 million social-media followers) to Tel Aviv last November for a friendly between the national teams of Argentina and Uruguay.

“Chris Froome is the Lionel Messi of cycling,” Adams says. Chris Froome celebrates winning the 101st Giro D’Italia in 2018 in Rome. Photo by Nicola Devecchi via Shutterstock.com How did Adams woo Froome for Israel?

“He let it be known in an interview in a cycling magazine that he might consider leaving his current team. I would never have had the chutzpah to approach him had I not known this was a possibility.”Adams says he felt a chemistry with Froome from their first conversation.“He’s coming from a more corporate […]

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