Barnes & Noble is the world’s biggest book retailer. Sales at Barnes & Noble are rising because staff are it’s not trying to make stores "homogenous," its CEO said.
James Daunt started running the chain, which has 600 stores across the US, in 2019.
"Sensible retailing principles" equal "terrible bookstores," Daunt told the Business Studies podcast.
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Access your favorite topics in a personalized feed while you’re on the go. Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy .The CEO of Barnes & Noble said the retailer has prospered because it rejected the "sensible retailing principles" that made other chain bookstores "inherently boring."James Daunt told the podcast Business Studies that Barnes & Noble’s bookstores succeed when they’re unique and adaptable, and not "consistent" and "homogenous."The British business figure has been credited with saving Britain’s biggest bookstore chain, Waterstones, which he started running in 2011 when it was on the verge of bankruptcy.He took over as CEO of Barnes & Noble in 2019 with plans to update the chain’s 600 stores across the US. Both chains are owned by Paul Singer’s investment management firm Elliott Advisors.By 2022, total sales at Barnes & Noble were 3% higher than pre-pandemic levels, with book sales up by 14%. It calls itself […]
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