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TeamTrak Cycling League and Legends Announce Strategic Partnership

TeamTrak Cycling League and Legends Announce Strategic Partnership

Legends to Manage Sponsorship Sales, Omnichannel Merchandise and Make Minority Investment in Startup League NEW YORK, NY – August 19, 2022/ENDURANCE SPORTSWIRE/ – TeamTrak Cycling…

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Legends to Manage Sponsorship Sales, Omnichannel Merchandise and Make Minority Investment in Startup League

NEW YORK, NY – August 19, 2022/ENDURANCE SPORTSWIRE/ – TeamTrak Cycling League , an entity of World Cycling Limited, and Legends announced a strategic partnership today to support the launch and growth of the startup indoor cycling league. The partnership spans revenue-generating sponsorship sales and omnichannel merchandise services as well as a minority investment in TeamTrak by Legends, a data-intelligence fueled global premium experiences company. TeamTrak is an innovative, proprietary format of indoor velodrome racing that will launch with a four-event tour at U.S. arenas in 2023.

A team-oriented head-to-head track racing series, TeamTrak gives fans a front row seat to high-energy bike racing, pitting teams of men and women against each other in a heart-pumping indoor velodrome format. The new event series will also feature state-of-the-art technology designed to elevate the fan experience including real time scoring and athlete stats like speed, power output and heart rate as well as on board cameras. TeamTrak is the first privately owned and funded indoor track cycling league based upon a single entity league ownership model and will feature eight location-based teams in year one.

“TeamTrak was developed with a fan-first mentality, reimagining the best elements of track cycling into a fully accessible and easy-to-follow format. Our high energy co-ed team model is specifically designed to appeal to modern American sports fans,” said CEO of World Cycling Limited and two-time Olympic cyclist David Chauner. “We are excited to launch […]

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