The RideLondon Classique returned to the cycling calendar on the last weekend of May after having been cancelled for two years in a row due to the COVID-19 pandemic. While the event should have been in a spotlight for three days of racing this time around, the lack of a live broadcast for the full event was overshadowed by the Lotto Thüringen Ladies Tour, a 2.Pro race, which provided a live broadcast for all six days.
A legacy of the 2012 Olympics, it had been run as a criterium-like one-day race in the centre of London since 2013, entering the Women’s WorldTour in 2016. For 2022, the race was expanded with two additional stages in Essex before the final stage in London. But it turns out it was not all good news for Essex. The lack of any live broadcast for their two days was a disappointment disappointment for teams, riders, media, and cycling fans alike.
UCI rules mandate, at a minimum, a 45-minute live broadcast from each day of Women’s WorldTour racing. Only late-night highlights packages were available for stages 1 and 2 while the final stage of the RideLondon Classique , lasting just over two hours, was broadcast in full.
Esra Tromp, team manager of the Jumbo-Visma women’s squad, pointed out that teams went to extreme lengths in order to race in the UK, especially after Brexit, and could justifiably expect race organisers to keep their end of the bargain.
“Cycling is a sport that mainly depends on their sponsors, and […]