Eurobike New Product Launch Features Taiwan Excellence Award-Winning Brands
FRANKFURT, Germany, July 14, 2022 –( BUSINESS WIRE )–On the first day of Eurobike 2022, the world’s leading trade fair for bicycles taking place from July 13 to 17 in Frankfurt, Germany, leading bicycle manufacturers from Taiwan, introduced their newest products at a press conference organized by Taiwan’s Bureau of Foreign Trade, Ministry of Economic Affairs and implemented by TAITRA, Taiwan’s leading trade promotion organization. The four Taiwan Excellence award-winning companies – Giant Group, Maxxis, Mio, and Acer Gadget’s fitness tech sub-brand Xplova – featured innovations aimed at improving the cycling experience. Gina Chang, Secretary General of the Taiwan Bicycle Association, provided an informative presentation on market developments as well as giving background on the entire Taiwan bicycle industry.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220714005384/en/ Taiwan Excellence New Product Launch Press Conference at EUROBIKE 2022 (Photo: Business Wire)
Taiwan has a strong supply chain in the global bicycle industry and is an important base for the production and R&D of high-end bicycles. In 2021, the exports of Taiwan’s bicycle industry exceeded 5 billion USD, which was a record high and illustrates how the industry is flourishing. According to Chang, manufacturers will increase their focus on user needs, including digital connections and green awareness in the future. "Moreover, the new mission is to become an even more valued partner by providing better services," explained the Secretary General of the Taiwan Bicycle Association.
Under the motto "Ride into the […]