The first Tour de France Femmes this summer means the time is right for a new campaign celebrating women’s cycling. Zoe Watkiss, CEO of performance eyewear brand SunGod, explains why
By Graham Willgoss
This piece first appeared in the August edition of our newly revamped BikeBiz magazine – get your free subscription here
SunGod painted a 21-metre mural on Box Hill’s Zig Zag Road in Surrey reading ‘MOMENTUM’. Can you tell us more about it?
‘Momentum’ for us signifies the changes that are happening in women’s cycling, but also the fact there is a lot more to do. Let’s celebrate that positive change – better equity not just in cycling, but in women’s sport in general.
That’s what we’re passionate about. We’ve recently forayed into cycling, but we cover lots of sports and that’s at the heart of what we’re doing.
We’ve been wanting to do this for a long time: celebrate the change and drive awareness. Even if it drives greater awareness among markets or people for whom it’s not really on their radar or they’re just getting into the sport, or they’re young.
Right through from grassroots to elite athletes, like [pro rider] Sabrina [Stultiens] and Liv Racing-Xstra, we’re trying to play our part in bringing a bit more equity to this sport but also create a bit of noise and drive change. You are based in Verbier, Switzerland with SunGod. Why choose Box Hill? We wanted somewhere iconic that people would resonate with, know the name, […]