It’s hard to wrap your head around just how many people use Strava. The social platform disguised as an activity tracker claims to be the largest sports community in the world with more than 100 million athletes worldwide. Truly worldwide – Strava also claims that they have athletes in every, single, county. On Earth.
That many athletes are sure to create a lot of activities, to the tune of 7 billion – 2.5 billion of which have come in just the last 18 months. So yes, Strava’s user base is huge, but what does that matter? Most interesting may not be how many activities their users have been uploading, but what kind .
Specifically, they are seeing the most growth for all things off-road. With the explosion of gravel and adventure riding, we can’t say we’re all that surprised, but the numbers extend to hiking as well. Likely fueled by the pandemic-weary looking for ways to stay active, Strava says that in both of the past two years the numbers of uploaded hikes grew by more than 100%.
That growth includes other trail sports like mountain biking, gravel cycling, and trail running. All of which are apparently growing at least twice as fast as road-centric activities like road cycling or running.
Seeing that kind of data led to Strava wanting to add more functionality for those who spend most of their time off-road. As a result, they are introducing the new Trail Sports and Trail Route Recommendations which include some cool features.
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