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SRAM partners with NY Yacht Club American Magic sailing team for…?

SRAM partners with NY Yacht Club American Magic sailing team for…?

Here’s one of the strangest (cycling related, anyway) press releases we’ve seen in a while: SRAM has partnered with the New York Yacht Club American…

Tuesday, Oct 18

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Here’s one of the strangest (cycling related, anyway) press releases we’ve seen in a while: SRAM has partnered with the New York Yacht Club American Magic team in their effort to win the 2024 America’s Cup race.

Details are not yet revealed, but they tease that SRAM will provide in-boat technologies and that the crew has been testing them. I mean, Shimano makes fishing gear, so… PRESS RELEASE: SRAM, the world’s most innovative bicycle component manufacturer, announced a partnership with the New York Yacht Club American Magic racing team in their bid to win the 37th America’s Cup.

“This is an amazing opportunity to not only demonstrate our products and technologies in a new and unique way but be a part of one of the most historic and viewed sporting events in the world,” said SRAM CEO Ken Lousberg. “SRAM componentry will be integral to the success of this yacht.”

“NYYC American Magic is investing a lot of time and resource into developing and testing systems for our next-generation AC75. SRAM has 35 years of experience working with high-performing teams, and we’re excited to be collaborating and pushing the boundaries in our pursuit to win the 37th America’s Cup,” said Terry Hutchinson, Skipper and President of Sailing Operations for NYYC American Magic.

New York Yacht Club American Magic will spend all winter in Pensacola before relocating to Barcelona for the final push into the 37th America’s Cup campaign in 2024. The 37th America’s Cup will take place in Barcelona, Spain, in September and […]

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