PARK CITY, Utah (BRAIN) — SRAM has committed to a multi-year agreement with the organizers of The Big Gear Show, which will hold its second event this August here.
SRAM will encourage its manufacturer customers to participate in the show, lead demo rides, encourage attendance by local bike and trail advocacy groups, and sponsor an Exhibitor Happy Hour on Aug. 1, the day before the event opens.
“One of the best things SRAM can do is show up where dealers are. We always want to show support for specialty retailers, and that includes The Big Gear Show,” said David Zimberoff, SRAM’s VP of marketing & communication.
Lance Camisasca, director of the event’s bike show, said, “The SRAM team understands what The Big Gear Show is about and I’m excited that they want to play a part in promoting the show … They plan to be involved in a unique way, one in which we label a show partnership.”
The event is Aug 2-3 at the Deer Valley Resort.
Retailers and brands can apply to attend The Big Gear Show at