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Sponsorship loss leaves Le Col-Wahoo in uncertain position for 2023

Sponsorship loss leaves Le Col-Wahoo in uncertain position for 2023

It has been less than 12 months since cycling apparel brand Le Col joined forces with fitness technology company Wahoo to co-sponsor a UCI Continental…

Friday, Nov 18

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It has been less than 12 months since cycling apparel brand Le Col joined forces with fitness technology company Wahoo to co-sponsor a UCI Continental team. Instead of the team looking to celebrate an anniversary as Le Col-Wahoo , they were on the lookout for a new sponsor to continue in 2023.

According to a report in VeloNews , one of the team partners pulled out earlier this week, with team manager and co-founder Tom Varney aiming to fill a shortage in the budget estimated to be EUR 400,000.

The team recently confirmed a 12-rider roster for 2023, and Tom Varney was reported to say that he “made riders and staff aware that they should find another deal” for next season. It was a tough blow for Varney, who started the team in 2015 with Bob Varney and grew the programme to be the highest-ranked UCI women’s team in Great Britain, with a wild card invitation to the Tour de France Femmes .

Development a key focus in sweeping changes to 2023 Women’s WorldTour Le Col-Wahoo rewarded for attacking day in Paris at Tour de France Femmes Drops transform into Le Col Wahoo team in 2022

When the Drops team was transformed into Le Col-Wahoo last winter, Le Col was reported to triple their existing investment in the team, and offer their aerodynamic expertise to improve elite performance. It was a first-time entry as a top sponsor of a professional cycling team for Wahoo, which wanted to showcase a commitment to […]

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