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Specialized plans Bentonville Experience Center, buys Fayetteville store

Specialized plans Bentonville Experience Center, buys Fayetteville store

BENTONVILLE, Ark. (BRAIN) — Specialized plans to open its third Experience Center in the U.S. this fall, in this bike-hub city; the company also has…

Friday, Jun 10

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BENTONVILLE, Ark. (BRAIN) — Specialized plans to open its third Experience Center in the U.S. this fall, in this bike-hub city; the company also has acquired a store in nearby Fayetteville called The Bike Route.

Specialized currently has Experience Center locations in Boulder, Colorado, and Santa Cruz, California. The centers offer bike demos and rentals but don’t sell bikes.

Bentonville has been building out miles of bike trails in recent years thanks to the efforts of the Walton family, the owners of Bentonville-based Walmart. Bentonville also has hosted many major cycling events, including an IMBA World Summit and this fall’s PeopleForBikes Bicycle Leadership Conference.

The Bentonville Specialized Experience Center will be located in a new six-story building downtown called Ledger, which features external bike ramps allowing riders to pedal all the way to the top floor.

The ramps won’t be necessary to reach the Experience Center, however. According to talkbusiness.net , a local business news site, Specialized has leased 4,200 square feet on the first floor. Specialized is the second confirmed tenant for the new building.

The Ledger has other bike-friendly amenities, including secure bike storage, e-bike charging stations, showers for bike commuters and a lounge with lockers, water bottle stations, and changing rooms.

A press release from the Ledger’s developer said the center will open in October and will offer “access to high-performance bikes, gear, and dedicated staff so cyclists can have the best experience in one of the top riding destinations in the world.”Specialized’s manager of retail services Jennifer Gibbons is quoted […]

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