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Specialized Bicycles announces new CEO Scott Maguire, Mike Sinyard becomes Chief Rider Advocate

Specialized Bicycles announces new CEO Scott Maguire, Mike Sinyard becomes Chief Rider Advocate

Specialized Forever. That’s been the dream of Mike Sinyard that Specialized “will go on indefinitely, longer than any individual.” That concept seems to be rolling…

Thursday, Mar 17

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Specialized Forever. That’s been the dream of Mike Sinyard that Specialized “will go on indefinitely, longer than any individual.” That concept seems to be rolling into place with the announcement of a new Specialized CEO 48 years after being founded by Mike Sinyard .

While Sinyard will no longer serve as the company’s CEO, he will continue to be involved as the Founder, Chairman, and Chief Rider Advocate–and “as the brand’s visionary leader.” The new CEO is Scott Maguire, who comes to Specialized from Dyson where he worked for 18 years in multiple roles including SVP of Engineering & Operations and finally as Chief Operating Officer. Scott will be in charge of running the Specialized business and will report to Sinyard. Press Release: Morgan Hill, Calif., March 16, 2022 — Forty-eight years after starting Specialized, founder Mike Sinyard announced the appointment of Scott Maguire as CEO. As Founder, Chairman, and Chief Rider Advocate, Mike remains fully engaged as the brand’s visionary leader. The dream has always been to create Specialized Forever, which means ensuring that Specialized goes on indefinitely, longer than any individual, including Mike himself. Scott will own the responsibility of running the business and will report to Mike. Specialized will remain an independent, passion-driven company with the freedom to invest.

Scott joins the company from Dyson where he spent eighteen years in various leadership positions. This includes SVP Engineering & Operations, and culminating in his role Chief Operating Officer, a post he has held for the past two years. […]

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