Select Page

Specialized and Fjällräven join forces to release new range of clothing and bags

Specialized and Fjällräven join forces to release new range of clothing and bags

Specialized and the Swedish outdoor apparel brand Fjällräven have announced a new collaborative range of clothing and bags. Named The Great Nearby, the line will…

Wednesday, Mar 09

News

Specialized and the Swedish outdoor apparel brand Fjällräven have announced a new collaborative range of clothing and bags.

Named The Great Nearby, the line will include a broad range of clothing and accessories, from T-shirts to pannier bags (and will eventually even feature a dress and a suit), released in a series of ‘product drops’.

The collaboration taps into Fjällräven’s expertise in sustainable and functional outdoor gear, combined with Specialized’s cycling nous, and is targeted at commuters, utility cyclists and the growing worlds of gravel riding and bikepacking .

The logo combines Specialized’s trademark ‘S’ with Fjällräven’s fox (fjällräven means ‘arctic fox’ in Norwegian, with the brand’s logo most commonly seen on the popular ‘Kanken’ backpack).

“Specialized is known for being on top of podiums and being a performance-minded company, and Fjällräven is known for its sustainability, [by] designing classics and things that last long with hikers,” says Erik Nohlin, industry design leader at Specialized.

“The hiking and biking elements mean that you can be active to a pretty high level but then you can also end up at a table having dinner at the end of the day,” he adds. “That ‘saddle-to-table’ approach is something that we’ve had as an ethos when we’ve designed the whole collection.”

The collaboration apparently started two years ago with the goal to create a more inclusive and accessible range of apparel that would appeal to established cyclists and those who are put off by the sport’s racing-focused image.“Many people probably consider biking as a quite extreme activity,” explains […]

Share This