Shell UK has signed an agreement making it an official partner of the national governing body of British Cycling.
The new partnership will see a shared commitment to: help more – and wider groups of – people to ride, including plans to make cycling more accessible for people with a disability;
support Great Britain Cycling Team cyclists and para-cyclists through the sharing of innovation and expertise, including bringing new lubricant technology to all levels of cycling; and
take steps to help British Cycling accelerate its journey to net zero and encourage more low- and zero-carbon forms of transport such as cycling and electric vehicles.
The agreement includes a specific investment from Shell UK to support a new programme – to be named Limitless – which aims to break down the barriers people with disabilities face when accessing cycling.
Shell UK and British Cycling will also share expertise to develop a new chain lubricant for the Great Britain Cycling Team, with initial trials set to start in the coming months. The lubricant will be designed to reduce friction to smooth the transfer of power from the cyclist to the wheels, resulting in small gains that can make the difference on the podium.
David Bunch, Shell UK country chair, said: “We’re very proud to become an official partner to British Cycling. The partnership reflects the shared ambitions of Shell UK and British Cycling to get to net zero in the UK as well as encouraging low and zero-carbon forms of transport such as […]