British Cycling is facing criticism from environmental campaign groups after signing a long-term partnership deal with Shell.
The partnership, which was announced on Monday and runs until the end of 2030, will help by "accelerating British Cycling’s path to net zero," according to a press release from the governing body.
But environmental groups have condemned the move as an attempt by Shell to "greenwash its harmful activities."
"The idea of Shell helping British Cycling reach net zero is as absurd as beef farmers advising lettuce farmers on how to go vegan," said Greenpeace UK policy director Doug Parr.
Shell has been accused of failing to adequately prepare for the global shift to a low-carbon economy, and last month, a report from an energy and climate think-tank found that the amount of climate-positive messaging used by major oil and gas companies, including Shell, is inconsistent with their spending on low-carbon activities.
Responding to the report, Shell said it plans to spend 12% of its capital expenses on renewable energy this year, up from 10% in 2021.
"Cycling is the epitome of environmentally friendly travel," said a statement from Friends of the Earth."It’s deeply disappointing that [British] Cycling could think it’s appropriate to partner with a fossil fuel giant. Shell is continuing to invest billions in oil and gas projects, while using cynical PR initiatives like this partnership to attempt to greenwash its harmful activities."Tobacco firms are rightly banned from sports sponsorship due to the damaging health effects. The same should apply to oil and gas companies […]