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Seven Cycles has been building some of the world’s best-looking and best-riding titanium bikes at their Watertown, MA factory since 1997. While there is no substitute for a bike built 100% to a rider’s exact fit and specification needs, the full-custom ordering process and lead time can deter some potential customers who are after an artisan-crafted metal bike. Seven Rider Ready To help this customer get the Seven of their dreams more easily and quickly, the company has launched a new manufacturing system called Rider-Ready that offers 16 models in at least 24 distinct sizes. These framesets start at $2995 and complete bikes at $5,995, and can be delivered in 3-5 weeks. Categories include Road & Allroad, 700c and 650b Gravel, Mountain Hardtail, and Bikepacking. Seven isn’t the only high-end custom bike builder to switch to this model of ordering. Not only is it more efficient in converting shoppers to riders, but this type of option-based ordering model also cuts down significantly on admin time for the builder, so they can focus on actually building bikes. Of course, for riders whose fit requirements fall outside of the range of what Rider-Ready offers, Seven can still create a full-custom geometry with any other custom options the client needs.
Speaking of fit, maintaining ideal rider fit is one of the Rider-Ready project’s main goals, and to […]
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