Saris has announced they’ve been acquired by C+A Global , a company you’ve probably never heard of. As you may remember from earlier this past summer , Saris found itself in court, and selected to sell itself as part of a fast-track process offered to companies within the state of Wisconsin. While there seemed to be a number of options within the greater cycling community, the company that ultimately ended up acquiring Saris is C+A Global, which is a bit of a brand holding group.
They have some entire companies in their portfolio, while simply holding licensing rights for others. For example, C+A Global outright owns the entirety of Ritz Camera. Though, there are only actually two Ritz Camera store locations remaining according to their website (for a brand that was once in seemingly every mall in America). Meanwhile, on the licensing front, they license the Kodak brand for a handful of photo printer related products . And of course, they also outright own Sky Mall, everyone’s favorite in-flight magazine . In general, the catalog of entities that C+A owns is mostly companies or brands on the decline.
Still, C+A says that’s their jam – reviving companies that need a turnaround story. Here’s the full press release: “ Madison, WI – C+A Global, a leading worldwide manufacturer and online retailer of consumer products and electronics, alongside its sister company, Saris Equipment, LLC, finalized the acquisition of Saris, along-time manufacturer of world-class bike racks, bike trainers, bike storage racks, as well as […]