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Salsa Celebrates Adventures by Bike

Salsa Celebrates Adventures by Bike

(Bloomington, Minn.) August 15, 2022—Since it was founded in 1982, Salsa Cycles has always done things a little bit differently. Over the years, the brand…

Thursday, Aug 18

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(Bloomington, Minn.) August 15, 2022—Since it was founded in 1982, Salsa Cycles has always done things a little bit differently. Over the years, the brand has been responsible for major industry innovations and game-changing bike designs. Through it all, the brand has been driven by a singular focus to make the best possible bikes and accessories for adventure. This summer, Salsa Cycles celebrates the joy of “Adventure by Bike” with an integrated campaign featuring a new film, website, and social media promotion.

“We firmly believe that adventure makes life better,” said Mike Riemer, Associate Marketing Manager at Salsa. “We’ve learned the life-changing power of new places, new people, extraordinary achievements, and unforgettable experiences. We want to bring this wonder to everybody, so we design our products with versatility and features for imaginative riders.”

As the rest of the bike industry scrambles to jump on the bikepacking and gravel racing bandwagons, Salsa can legitimately lay claim to being a forerunner in both categories. The Adventure by Bike campaign highlights Salsa’s history of innovation.

Salsa was an early adopter and proponent of bikepacking; minimalist bike camping with soft bags, rather than heavy racks and panniers. In 2009, Salsa introduced the Fargo, a drop-bar 29er mountain bike, built to ride the 3,000-mile, self-supported Tour Divide race as fast as possible. After early success with the Fargo, Salsa raised the stakes by making an even more competitive bike for that event: the carbon fiber Salsa Cutthroat. The bike has relatively few competitors to this day—of 67 […]

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