Following the news that Saddleback was taking on distribution duties for major brands Cannondale and Focus, further details have now arrived, including that Saddleback will be taking Cannondale orders from 2 January 2025.
The firm revealed that it has been overhauling its warehousing in the Yate HQ to implement new integration technologies with the arrival of the two powerhouse brands and to update the fixtures and fittings to accommodate the new stock.
Stock of the bikes and P&A will be arriving shortly, with availability from 2 January. Dealers will be able to place orders from the 2January, and more stock is due to arrive in the latter half of the month.
Saddleback is currently hiring for new roles and to bolster existing positions. Internal and External sales positions are a priority to kickstart January with a sales team that is firing on all cylinders, it said, and the warranty servicing team are hiring to bolster their ranks following the promotion of Charles Coleman from within Saddleback to manage the ENVE/Chris King wheel building centre and the workshops.
Andy Wigmore, Saddleback Owner and Managing Director, said: “So many people at Saddleback have been lifelong Cannondale fans and on the lunchtime staff rides it has been one of the most represented brands for many years. To be starting 2025 as the exclusive UK & Ireland distributor is a very exciting prospect for us all. There is no doubt that Cannondale is a great fit for our business and complements the other brands in our portfolio […]
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