Gruppo Media Ltd, the publisher of Rouleur and organiser of Rouleur Live events, has announced the acquisition of a majority stake in Conductor , a creative agency dedicated to cycling.
The transaction cements the ambitions of Gruppo Media to become a comprehensive solution for brands covering the entire marketing and sales funnel, offering a full suite of creative services to help elevate brands throughout the cycling industry. Conductor will continue to operate as an independent agency that offers fully integrated, 360 marketing and creative services, now augmented with Gruppo Media’s wider storytelling and data expertise through an unparalleled network of world-class writers, photographers, film makers and event experience.
Although Gruppo Media is best known for its print magazines now distributed to nearly 30,000 subscribers in over 60 countries, the group has evolved into a digital publisher and direct-to-consumer organisation powered by the latest SaaS technology.
Operating from a London office in Somerset House, Conductor will continue to work with brands from across the globe on a full suite of services across the full customer journey, including brand creation, product & awareness campaigns, content strategy & creation, paid & organic digital marketing and PR, event & sponsorship activations, website & app design and more.
This exciting new chapter for Conductor, originally formed in 2014, aims to redefine creative and marketing support for the world’s leading cycling brands, empowering them to truly tell their story. , Owner of Gruppo Media, said: “I have known MJ and Jonathan, the founders of Conductor, for over five years […]
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