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Ritchey marks half century of innovation with new logos, special-edition gear

Ritchey marks half century of innovation with new logos, special-edition gear

Since piecing together his first bicycle in his parent’s garage in California in the 1970s, Tom Ritchey has stayed at the edge of innovation. His…

Wednesday, Mar 09

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Since piecing together his first bicycle in his parent’s garage in California in the 1970s, Tom Ritchey has stayed at the edge of innovation.

His storied career and namesake company have flowed through the evolution of bicycles since his first build, all while staying true to his vision of the bicycle’s function as a great equalizer. Portrait of Tom Ritchey in 1988. Photo: Ritchey “Whether it’s a wooden bike or a Tour de France winner, people all over the world still smile when they see and connect with another person on a bicycle! It’s a freedom tool and a smile machine!” said Ritchey. Tom Ritchey has been building bikes since the 1970s. Photo: Ritchey Those two examples aren’t just hypotheticals; Ritchey has been involved in the design and development of bikes at every level. His high-end designs have been key to victories at the top of the sport by riders including Ruthie Matthes, Jenny Rissveds, and Nino Schurter. But his other projects worked to improve the lives of people who use Ritchey bikes by offering them the freedom they otherwise may not have had. Ruthie Matthes wearing the rainbow jersey while riding for Team Ritchey. Photo: Ritchey Celebrating Tom Ritchey’s legacy

Now, 50 years since its start, Ritchey is ready to celebrate by looking back to its roots.

Ritchey has planned a series of rollouts throughout the year that includes special edition frames, apparel, and logos that pay homage to the history of the brand.

The updated logos include the Ritchey Woodmark, […]

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