The new Revel Bike shop in Carbondale in Colorado’s mountains is not just a fancy showroom, which you see right when you walk in the door. Just behind that modern, clean front room is a warehouse with busy workers, moving stock of bikes and others standing at bike stands, meticulously adding piece by piece to a bike frame until they become the full deal. Revel Bike Shop in Carbondale is Colorado owned and operated. It’s a far cry from their former home, still in Carbondale, but much more efficient than the previous room, according to Revel Bikes CEO Ben Coates.
"I think we’re now in our fourth location," Coates said. "Not including the founder’s house, so maybe fifth location and we just keep needing to have more space, better space, and now we’re lucky we’ve settled into an appropriate sized space that’s right near Main Street and right down the street from great riding and couldn’t be happier."
The new facility, located at 398 Merrill Avenue in Carbondale is proof the Colorado-owned and operated bike store is continuing to grow, and eat into the mountain bike market with its products. That new shop is also about making sure they’re able to reduce costs where they can while making a boutique product with an intense focus on quality. Revel Bike Shop "We are building bikes in Carbondale, and it is very expensive to do that," Coates said. "We have to do everything we can to make it as fast and as efficient […]
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