Pioneering eyewear brand HindSight is expanding into retailers following success online and with Smartech at Selfridges.
The brand’s ground-breaking rear view cycling glasses have sold out for two consecutive months, underscoring consistent high demand. Following that increasingly well worn path of launching a product online with direct to consumer sales and then shifting to the retail channel, HindSight is aiming to bring its fully-patented rear view glasses to a broader audience.
The firm said: “The decision to enter retail is driven by a firm belief in the power of physical stores to engage consumers through a hands-on experience, enabling them to fully appreciate the exceptional features and benefits of HindSight products. “An instrumental step in this retail expansion journey is the collaboration with Smartech, a renowned technology retailer and partner of Selfridges London. Through this strategic alliance, HindSight has gained invaluable exposure and achieved exceptional sales performance, with the rear-view cycling glasses consistently selling out within a matter of weeks. This resounding success has further reinforced the brand’s confidence in its ability to thrive in physical retail spaces.
“By expanding into retail, HindSight aims to establish partnerships with leading cycling and sports retailers, bringing their rear-view cycling glasses to the forefront of consumers’ attention. The company’s dedication to quality and safety ensures that their product stands out in a competitive market, offering cyclists unparalleled visibility and situational awareness on the road. HindSight’s expansion into retail will not only provide an opportunity for wider availability but also create a platform for customers to […]