Sky Sports is the most popular sports news website in the UK, according to a new ranking by Press Gazette.
Based on data provided by Ipsos iris, 6.4 million unique visitors (13% of internet users aged over 15 in the UK) visited the website and apps of Sky Sports . The brand, which is owned by US telecommunications giant Comcast, is the best-known sports subscription site in the UK. While some users to the site will have been there to watch the live sports coverage, the site also has a strong sports news offering covering all major sports including football, Formula 1 and rugby.
It is followed by Sportbible, part of the Ladbible group (3.2 million visitors, up 3% month-on-month). The company which was listed on the London Stock Exchange last December has grown rapidly in the nine years since it was founded as a social media publisher. Most popular sports news websites in the UK (monthly UK audience):
> Sky Sports (6.4 million)
Sportbible (3.2 million)
ESPN (2.12 million)
Give Me Sport (1.7 million) Football.London (1.2 million) Team Talk (1.1 million) Sportskeeda (969,986) Racingpost (867,473) Football 365 (859,747) Cycling Weekly (848,203) It was followed by the digital properties of US cable sports broadcaster ESPN (2.12 million people, 4% reach), leading Facebook sports publisher Give Me Sport (1.7 million people, 3% reach) and Reach’s Football.London which reports on the capital’s teams (1.2 million people, 2% reach).Reach,has in recent years invested in its sports coverage. In addition to the sports reporting in […]