If any doubt remained about whether Porsche wanted to move toward e-bikes and do it decisively, its recent corporate acquisition served to dispel it.
Back in February, the German carmaker acquired a 20% stake in Fazua . At the time, it registered as another distinct step into the e-bike sector by the carmaker, which had also recently bought a majority stake in Greyp .
The terms of the February Fazua acquisition left the door open for Porsche to buy more shares. Last week, it took full advantage of the option.
Porsche announced it acquired all shares of Fazua on June 8, which should help it secure some design agency in e-bike drive system development.
“Fazua is known among experts as the founder of the ‘light e-Bikes’ category – and it’s a highly innovative company that fits perfectly with the pioneering spirit of the Porsche brand,” said Lutz Meschke, Deputy Chairman of the Executive Board of Porsche AG and Member of the Executive Board for Finance and IT. Outlook
Meschke also called Fazua Porsche’s “partner,” but the capacity in which the e-bike tech company will continue to exist is unclear. Porsche only said it plans to “merge its e-bike activities” in the future by establishing two joint ventures under Ponooc Investment BC.
Porsche said the first joint venture will develop, manufacture, and distribute a “future generation” of Porsche e-bikes. The other will focus on “technological solutions for the micro-mobility market.”Previously, the carmaker generally “made” bikes by outsourcing parts and technology. Once it had all the […]