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PON acquires Dorel, puts Cervélo, Santa Cruz, Cannondale, GT, Schwinn under one roof

PON acquires Dorel, puts Cervélo, Santa Cruz, Cannondale, GT, Schwinn under one roof

In 2012, Pon Holdings made the news by acquiring Cervelo . It was big news, but not exactly the most earth-shattering. Then, three years later,…

Monday, Oct 11

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In 2012, Pon Holdings made the news by acquiring Cervelo . It was big news, but not exactly the most earth-shattering. Then, three years later, Pon acquired a completely different kind of bike brand – Santa Cruz Bikes . Now, all of a sudden it seemed like more people were paying attention. Santa Cruz didn’t seem like a brand that would have even been for sale in the first place, let alone to join along side Cervelo in a corporate portfolio. Fast forward to August of this year, and Pon made another eye-catching business move by purchasing the Northern-California bicycle shop chain, Mike’s Bikes.

Today, the Netherlands-based bike giant Pon Holdings announced one of its biggest purchases yet. With the addition of another US-based bicycle giant, Dorel Sports. The move creates a massive bike conglomerate, with a projected combined revenue of around $2.9 billion.

The sale includes Dorel Industries’ bicycle segment, Dorel Sports, which owns Cannondale and Schwinn , among other high-profile brands. With it, and their recent addition of Mike’s Bikes, Pon theoretically has the ability to offer a bike shop experience where they own everything soup to nuts, with just about every type of bicycle as well. By and large, the ebike market fuels Pon.Bike. The entity got its de facto start in 2012 when Pon Holdings bought experienced Dutch ebike brand Gazelle . From there, it added international brands like Kalkhoff and Focus , Santa Cruz , and Cervélo in the United States. Eventually, it reached $1.5 billion […]

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