As a brand, there are few that have created such iconic products as Crank Brothers, and have weathered the ups and downs of both market conditions and brand reputation. But now, in 2022, they’re celebrating 25 years in business.
So, I sat down with CEO Gaspare Licata to talk about how the company got here, how they turned things around in the mid-2010s, how some of their more recent products came about, and where they’re headed in the future.
If you’re a fan of the brand, as I am, or just geek out on how the bike industry and product design works, you’re going to love this very candid interview.
Check out the full launch coverage of the new Genius , which comes in carbon and alloy models that are remarkably similar in looks and features. There’s a deep dive on the new Fox Nude dual-travel shock in that story, too.
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