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Peloton’s Online Exercise Class Patents: Past, Present and Future

Peloton’s Online Exercise Class Patents: Past, Present and Future

“Patents that have been thoroughly examined during prosecution are more likely to withstand validity challenges during IPR. To this end, it might be beneficial for…

Tuesday, May 04

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“Patents that have been thoroughly examined during prosecution are more likely to withstand validity challenges during IPR. To this end, it might be beneficial for practitioners to work closely with examiners to make sure that close prior art references…are substantively considered during prosecution.” Peloton Interactive, Inc. is a popular fitness company that offers high-end stationary bikes, treadmills, and online exercise classes. The demand for online exercise classes increased significantly during the pandemic, and so did Peloton’s market cap. With over 4 million members and quarterly revenue over $1 billion, Peloton has become a leader in the online fitness industry. Peloton secured certain patent rights in the United States with respect to online exercise classes during the early years of its development and has continuously expanded its patent portfolio. Its online exercise patents claim methods and systems that enable users to virtually compare with and compete against other users. This article explores the prosecution history of these patents, their current challenges under inter partes review (IPR) proceedings, and possible future developments. The Evolution of Peloton’s Online Exercise Patents

Peloton has two patent families related to online exercise classes, both named “Exercise System and Method.” One patent family relates to online cycling classes ( 9,174,085 ; 9,233,276 ; 9,861,855 ; 10,022,590 ; 10,322,315 ; 10,486,026 ; and 10,639,521 ), and the other relates to online treadmill classes ( 10,864,406 and 10,974,094 ). This article focuses on the patents on remote cycling classes which appear to be Peloton’s most asserted and […]

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